Pets News Network
Founded by: Nitinn Divekar & Ankur Jain
Stage: Ideation stage
Pet content is scattered across multiple platforms with no centralized professional source for industry news and lifestyle content.
Most pet content is amateur-level social media posts. No professional journalism or industry-focused reporting exists.
Pet businesses struggle to find targeted advertising platforms and industry-specific marketing channels.
Despite the pet industry growing at 19% CAGR, there's no dedicated OTT platform serving this massive audience.
The ₹8,400 Cr Indian pet industry lacks a professional media platform that combines news, lifestyle content, and B2B services - creating a significant opportunity for first-mover advantage.
PNN is the first and only platform that combines professional pet journalism, lifestyle content, and B2B services into a comprehensive OTT experience, serving both consumers and businesses in the rapidly growing pet industry.
2024
19% CAGR
55 Cr total users
Pet content interested
Basic content + pay-per-content option
Premium content + features
All access + exclusive content
Advertising, partnerships, custom content
Pet products, branded merchandise, and affiliate partnerships with pet brands
| Platform | Professional Content | Industry Focus | B2B Solutions | Market Gap |
|---|---|---|---|---|
| Print Magazines | High | High | Medium | High |
| YouTube Channels | Low | Low | Low | Medium |
| Instagram Influencers | Low | Medium | Low | Low |
| General OTT | Medium | Low | Low | High |
| PNN (Proposed) | High | High | High | Filled |
First professional pet industry OTT platform in India
Combined B2C and B2B platform serving entire ecosystem
Founders with deep pet industry experience
High-quality journalism and industry reporting
10+ years in event management and marketing
15+ years in pet industry and e-commerce
25+ years combined experience in pet industry
Established relationships with key industry players
Proven ability to build and scale businesses
Deep understanding of content creation and distribution
Cloud-based video delivery with adaptive bitrate streaming for optimal viewing experience
Professional CMS for content creators, editors, and administrators with workflow management
Comprehensive analytics dashboard for user behavior, content performance, and business insights
Native apps for iOS, Android, Web, and Smart TV platforms with synchronized viewing
Dedicated portal for business clients to manage campaigns, view analytics, and access insights
Microservices-based architecture designed to handle millions of concurrent users
Breakeven Point
Revenue covers operational expenses
Positive Cash Flow
Sustainable profitability achieved
Scale Profitability
Market leadership position
Seed Funding Round
Ready to discuss investment opportunities and answer your queries
Nitinn Divekar - Founder
Ankur Jain - Founder
Email: investors@petsnewsnetwork.com