Professional journalism, lifestyle content, and B2B services — all in one platform for India's booming pet economy.
Founded by: Nitinn Divekar & Ankur Jain · Stage: Ideation & Pre-Launch
Despite explosive growth, India's pet industry lacks a professional media platform — leaving pet parents uninformed, businesses without targeted reach, and a massive first-mover opportunity uncaptured.
Pet content is scattered across YouTube, Instagram, and blogs with no centralized, credible, or professionally curated source for news, education, or industry updates.
No professional journalism or investigative reporting exists in the pet space. Consumers make critical decisions — on nutrition, health, products — based on influencer content and ads.
Pet businesses have no dedicated, high-intent B2B platform to advertise. General OTT and social platforms offer poor ROI with no audience specificity for the pet vertical.
The pet industry is growing at 19% CAGR. 50–70 lakh Indians are active pet content consumers. None of them have a go-to, trusted professional destination.
The ₹8,400 Crore Indian pet industry — growing to ₹25,000 Cr by 2032 — has no professional media platform combining news, lifestyle content, and B2B advertising. This is a category-defining, first-mover opportunity with no direct competition.
PNN is India's first dedicated OTT platform for the pet and animal industry — building the ecosystem's trusted media backbone from day one.
PNN is the only platform combining professional pet journalism, lifestyle OTT content, and a B2B advertising marketplace — serving consumers, businesses, and industry professionals under one trusted brand. Think Bloomberg meets National Geographic, built for India's pet economy.
Built for high margins, predictable recurring revenue, and strong B2B retention.
Conservative projections based on 0.3% first-year capture of the addressable market, scaling to 1.4% by Year 3.
PNN combines every element the market is missing into one category-defining platform.
| Platform | Professional Content | Industry Focus | B2B Solutions | OTT Platform | Market Position |
|---|---|---|---|---|---|
| Print Magazines | High | Medium | ❌ None | Declining | |
| YouTube Channels | Low | Low | ⚠️ Indirect | Fragmented | |
| Instagram Influencers | Low | Low | ❌ None | Lifestyle-only | |
| General OTT (Netflix/Prime) | None | Low | ✅ Strong | Not pet-focused | |
| ✦ PNN (Proposed) | Dedicated | Full Suite | ✅ Full OTT | First Mover |
No professional pet OTT platform exists in India — we're entering before anyone else builds the category
B2C content + B2B advertising in one flywheel — audience growth drives brand revenue which funds better content
Professional journalism builds trust that influencers and YouTube channels can't replicate
More users → more brand interest → more revenue → better content → more users. A compounding moat
Two founders with deep, complementary expertise across media, events, e-commerce, and the pet industry.
iOS, Android & responsive web — simultaneous launch
Professional CMS for editorial workflows & content scheduling
Client portal with campaign analytics & audience insights
Android TV, Apple TV, Samsung, LG Smart TV apps
Personalised feed based on pet type, location & behaviour
Adaptive bitrate delivery for smooth viewing across all connections
Comprehensive behaviour tracking, content performance & engagement metrics
Razorpay integrated billing, trial management & churn prevention
iOS, Android, Web, Smart TV — single unified account sync
Microservices design — handles millions of concurrent users
Download content for offline access — critical for Tier 2 & 3 markets
225x LTV:CAC ratio. 80–85% gross margins. Break-even in 15 months.
Revenue fully covers all operational expenses.
Generating net positive cash every month. Profits reinvested into growth.
Market leadership established. Ready for Series A or exit conversations.
To build India's first professional pet media platform — and own the category before anyone else does.
The first professional pet media platform in India. One shot at first-mover advantage. Let's talk.
Pets News Network · petsnewsnetwork.com · India's First Pet OTT